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Blackbird
Blackbird: What Happens When You Finally Give Users a Seat at the Table
When we first encountered Blackbird, it was a powerful tool on paper, a sleek, data-rich internal platform built by one of the world’s largest commercial real estate firms. But there was a problem: no one wanted to use it. Despite its capabilities, adoption was low. Brokers avoided it, researchers had to do most of the […]
Vicky Jaime
Nov 12, 20253 min read
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